Salvador Victor to Serve on Florida Public Relations Association Board of Directors

B-CU Assistant Professor Salvador R. Victor, PhD, was recently appointed to the Board of Directors for Volusia/Flagler County chapter of the Florida Public Relations Association (FPRA). He was named to serve as student chapter advisor for one year. 

Victor has served as mentor for Vision, FPRA’s student chapter on campus. since he began teaching advertising and public relations courses at Bethune-Cookman University in 2012. Since then, he has managed to keep the chapter vibrant as a complement to the classroom learning environment. 

On a monthly basis, he connects B-CU students with mass media professionals in Central Florida through workshops, seminars and other experiential learning experiences. As a result, several students have received internship opportunities, some even leading to full time positions.

“Mentoring is crucial for the retention and success of our students,” Victor said. “It contributes to their career and leadership development. To ensure the success of our students, I make myself available to them 24/7 through my open-door policy. When they are away from campus and have questions, they can contact me via cell phone, text or email. Helping a student succeed is more significant to me than winning a billion in the lottery.”

In addition to being a mentor and member of the FPRA, professor Victor maintains a robust research and scholarship agenda. He authored a chapter in the forthcoming book The Handbook of Mass Media Ethics, edited by Dr. Lee Wilkins and Dr. Clifford G. Christians, published by Routledge. In 2017, he also was invited to serve as a reviewer for first edition of the Oxford University Press’ textbook Public Relations, authored by the professor and Chair of the Department of Advertising at the University of Florida, Dr. Tom Kelleher.

Victor presents regularly at major academic conferences, including the Georgia Communication Association (2018), the International Congress of Qualitative Inquiry (2017), the Association for Education in Journalism and Mass Communication (2016) and the Caribbean Studies Association (2015). A highly successful and award-winning photographer, his visual communication work has appeared in art competitions and photo exhibitions in Belgium, Cuba, Curaçao, the Dominican Republic and the United States. 

Along with his dedication to B-CU students, he has served as judge for the Black History Brain Bowl, organized by the National Council of Negro Women, which was founded by Dr. Mary McLeod Bethune.